W&Co / Ventures
Sometimes we don’t just advise.
We become owners.
Witter & Company selectively partners with founders where we believe our capital, capability and involvement can materially improve the probability of success.
We do not invest simply because a company needs money. We participate when capital and capability belong in the same conversation.
Evaluation
How we assess an opportunity.
- Capability
- Integrity
- Commitment
- Coachability
- Revenue potential
- Margins
- Capital requirements
- Scalability
- Path to profitability
- Demand
- Competition
- Structural opportunity
- Timing
- Can our involvement actually change the outcome?
- Can ownership and incentives be structured intelligently?
Process
Venture partnership.
- Business
- Founder
- Market
- Economics
- Assumptions
- Demand
- Risks
- Execution requirements
- Capital
- Ownership
- Responsibilities
- Governance
- Milestones
- Execute
- Measure
- Adapt
- Compound
Signals
What gets our attention.
Clear customer pain
Someone genuinely wants the problem solved.
Commercial logic
The economics can become attractive.
Strong founder energy
The founder is prepared to execute.
Room to create value
W&Co can materially improve the business.
Interesting asymmetry
Downside is understandable and upside could be meaningful.
Alignment
Everyone benefits from the company becoming more valuable.
A business does not need venture-capital scale to be excellent. We are interested in companies that can become genuinely valuable, whatever their theoretical market size.
Selective
We work with fewer companies on purpose.
Our model depends on understanding the business deeply enough to matter. That becomes impossible at volume.
Not every business requires W&Co.
Not every opportunity belongs in our portfolio.