W&Co / Thinking
Judgment before activity.
Working notes on how businesses actually get built — across industries, stages and capital structures.
The Business Is Not the Product
Equity Is Not a Discount
Small Markets Can Produce Excellent Businesses
The Difference Between Revenue and a Business
When a Founder Needs an Operator, Not Another Advisor
Capital Does Not Fix Weak Economics
Good Strategy Usually Removes Things
The Case for Owning Boring Businesses
Pieces are published as they are written. Nothing here is filler.
W&Co / Next
Something worth building?
Tell us what the opportunity is, what makes it interesting and where Witter & Company could change the outcome.